The food product responsible for starting the rainbow food boom: the rainbow bagel. After photos of these bad boys went viral, nobody wanted to settle for boring tan-colored bagels anymore.
If bagels aren't your thing, lots of people are also using colored batter to turn their waffles up a few notches.
Or maybe you're more of a pancake person.
But really what good is breakfast food without some coffee to go with it? Some rainbow lovers have begun adding food coloring to steamed milk in order to really liven up the look of their morning java.
Oola, king of food on the web! From recipes for new drinks and fast snacks to foodie tales that will make you laugh-out-loud or wince in awe, Oola is an endless buffet of food and fun.