Moonstones
Moonstones
Born from an assumption that children are enthralled with space stuff, this highly artificial cereal featured space-themed shapes and cheap bottom-of-the-box prizes. Children who ate this cereal also had to find a way to reconcile a belief in a race of moon people who where responsible for producing the cereal, while saving children from the evil Moonbums.
Punch Crunch
Punch Crunch
The concept of a punch-flavored cereal from the beloved Cap'n Crunch seems incredible. The result, however, was unpalatable. Harry S. Crunch the Hippo was a loveable mascot, but no one ever figured out what the taste of "pink" was exactly.
Sugar Corn-Fetti
Sugar Corn-Fetti
The was one of the cereal experiments to never grasp the concept of sugar as an unwanted aspect of a healthy child's breakfast. It was sugar-coated corn flakes just like the ads said. Very, very, very sweet, corn flakes.
Wackies
Wackies
Starting in 1965 commercials for Wackies promoted banana-flavored marshmallow as a good thing. The ads were pure genius, but had nothing to do with the cereal itself. An entire generation was raised on bingles, jangles, gloops, glots, and whatever else General Mills could screw up.
Sir Grapefellow
Sir Grapefellow
In the tradition of the Frankenberry, and Count Chocula, Sir Grapefellow was more of an image than a tasty meal. Grape marshmallows were bad enough. The Baron RedBerry and Sir Grapefellow's private WWI rivalry seemed to be too much for kids in the 70s to handle.
OKs
OKs
This OK-tasting oat cereal had OK cut-out prizes on the box. OK Scottish bodybuilders graced the front of each box, and everything at a 50s breakfast was OK. Yogi Bear eventually took over as mascot, flavors were added, and the name changed to Fruit Loops, OK?
Magic Puffs
Magic Puffs
These were the second attempt at a descriptively neutral cereal by General Mills. Originally, the magic puffs were filled with a mysterious cream. When the talking hat mascot took over, and the puffs dried-out, the cereal became even more...gross!
Quisp
Quisp
The Quisp mascot was the alien portion of the 60s cereal duo of Quisp and Quake. This oat cereal has a mysterious sweet flavor, but was dubbed "the cereal the can't be kept down." This could have referred to millions of young stomachs trying to process a cereal who's only true success was a vintage set of online auction limited edition toys.
Mr. Wonderfull's Surprize
Mr. Wonderfull's Surprize
Mr. Wonderfull's Surprize was a crispie with a chewy chocolate center. During packaging, the crispies tended to burst, and dry chocolate globs settled to the bottom of the box. Surprise, Mr. Wonderfull was a dud.
Fruit Brute
Fruit Brute
This was another short-lived addition to the monster mascot General Mills line. The breakfast-loving werewolf was a great way to get kids to want breakfast. Unfortunately, the Fruit Brute ads became more violent than informative, and kids were scared away.
Freakies
Freakies
The alien goblins Gargle, Cowmumble, Grumble, Hamhose, Snorkeldorf, Goody-Goody and their leader Boss Moss were the fantastical makers of this cereal. Their cereal tree was magic and the center of Freakies fun. With each year, Freakies became less freakish and consequently less desirable as breakfast companions.
Crunchy Loggs
Crunchy Loggs
Bixby Beaver was a genuine General Mills mascot creation with little cultural appeal. This cereal never set itself apart from other oddly-shaped kids foods. Perhaps Sugar Sticks, or Tempting Twiggs would have been better.
Grins and Smiles and Giggles and Laughs
Grins and Smiles and Giggles and Laughs
Cecil the GSGL machine could only produce cereal when he was ticked-off. This isn't the best idea to get kids to eat a healthy breakfast. The mythos behind the cereal was far beyond and ultimately overblown for what it took to get parents to buy it.
Prince of Thieves
Prince of Thieves
The natural fruit flavors and multicolored sprinkles were consistent with other popular cereals of the time, but they had nothing to do with The Prince Thieves. This cereal promoted a character that was famous for stealing and shooting arrows. It's no wonder that parents opted for other, less dangerous brands.
Dinersaurs
Dinersaurs
The original concept was a chocolate prehistoric fantasy land. What the public got was a goofy band of Dino food servers hopping in-and-out of one of their friends who had been converted into a makeshift cafe. Each colored cereal Dino tasted the same as all the others. After trademark problems, this cereal quickly became extinct!

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