10 Drugstore Beauty Products Worth the Hype

CeraVe is a dermatologist-recommended drugstore beauty brand that’s become a cult fave for a reason. The brand stocks everything from gentle cleansers to soothing lotions that have become so popular they’ve been flying off shelves.

The CeraVe face and body moisturizing cream is no exception when it comes to the brand’s lineup of affordable skincare that actually works. It’s stocked with hydrating ingredients, including three ceramides and hyaluronic acid for all-day moisture that can help repair your skin barrier. The cream is also fragrance-free and non-comedogenic, making it perfect for most skin types, including sensitive skin. And the best part? It’s under $20, like most top-rated CeraVe products.

Batiste dry shampoo is a lifesaver for second-, third-, or even fourth-day hair. This dry shampoo instantly absorbs oils and refreshes hair in between washes. Out of over 20,000 reviews and a 4.5-star rating on Ulta, 95% of respondents would recommend it to others.

Not to mention it adds more volume and texture while you touch up your hair. The dry shampoo comes in a variety of scents and even tints, but we recommend going with the original. You just can’t beat a classic.

Get that sun-kissed look minus the beach with Physician’s Formula Murumuru Butter Bronzer. This powder bronzer has a matte finish that blends effortlessly, perfect for contouring.

Infused with Murumuru butter, it softens and moisturizes the skin while giving you a beautiful glow. It also has a tropical scent, which can be a major bonus if you want to get a whiff of summer all year long. The drugstore bronzer is a solid contender against high-end brands and costs less than $20.

The e.l.f. 16HR Camo concealer is a dupe for the coveted Tarte Shape Tape concealer, providing full, long-lasting coverage. For only $6, this creamy concealer can cover under-eye circles, hyperpigmentation, or even be used as a highlighter without creasing or settling into fine lines.

This longwear concealer is made with nourishing ingredients like moisturizing avocado oil and shine and oil-controlling kaolin clay. It comes in 26 shades, one of the more diverse color ranges, especially for a drugstore beauty brand, and only costs $6.

The Milani baked blush is a beautiful, highly pigmented drugstore beauty find and another affordable cult fave. Available in a range of matte and shimmery colors, it gives you just the pop of color you need for a soft and subtle flush.

On Influenster, it landed in the top five best blushes and bronzers with a 4.6-star rating out of over 15,000 reviews. Did we also mention it’s a dupe for the iconic Nars blush in Orgasm?

Finding the right primer can be a game changer when it comes to getting the perfect makeup look and the e.l.f. Poreless Putty Primer is a tough drugstore option to beat. Costing only $8, the primer creates a smooth surface with moisturizing squalane to keep your makeup in place all day long.

It has a soft, velvety texture that glides along your skin that will help you feel luxe on a budget. The e.l.f. Poreless Putty Primer is also considered a dupe for the popular Tatcha Silk Canvas Primer.

The Nyx Soft Matte Lip Cream is a lightweight yet ultra-pigmented lip color, a bit of a holy grail drugstore product among beauty fans. The lip cream has a smooth application and dries to a soft lip color that will stay put throughout the day. It comes in a range of gorgeous nude hues, so we won’t blame you if you stock up on this $7 beauty pick.

Speaking of hype-worthy Nyx products, keep an eye out for the Shine Loud High Shine Lip Color. The long-lasting lipstick and gloss combo is currently on the rise, so don’t be surprised if it’s a tough find. But if you’re lucky, we suggest snagging it, too!

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