Drugstore beauty is giving high-end brands a run for their money because the truth is, you don’t have to break the bank to get quality products. In fact, tons of budget-friendly drugstore finds have reached cult-fave status among beauty fans. From gentle skincare to long-lasting concealer, you can find many of the internet’s favorite beauty staples in the aisles of your local stores.
Here are 10 drugstore beauty brands to add to your top shelf ASAP!
CeraVe is a dermatologist-recommended drugstore beauty brand that’s become a cult fave for a reason. The brand stocks everything from gentle cleansers to soothing lotions that have become so popular they’ve been flying off shelves.
The CeraVe face and body moisturizing cream is no exception when it comes to the brand’s lineup of affordable skincare that actually works. It’s stocked with hydrating ingredients, including three ceramides and hyaluronic acid for all-day moisture that can help repair your skin barrier. The cream is also fragrance-free and non-comedogenic, making it perfect for most skin types, including sensitive skin. And the best part? It’s under $20, like most top-rated CeraVe products.
La Roche-Posay is another fan-favorite drugstore beauty brand that’s recommended by dermatologists with skincare staples like sunscreen, vitamin C serum, and cleansers for all skin types. One of the top-rated La Roche-Posay is the Anthelios mineral sunscreen. It’s a broad-spectrum sunscreen loaded with SPF 50 and antioxidants to keep your skin safe from the sun. It also doesn’t leave a harsh white cast that you can find with a lot of mineral sunscreens. It can also be used under makeup with a matte, and non-oily finish.
Even though La Roche-Posay is a drugstore beauty brand, it’s pricier than other standard drugstore beauty and skincare finds. But if you’re willing to cough up a little extra cash, it’s totally worth it.
If there’s ever been a drugstore beauty staple, it’s the Maybelline Instant Age Rewind concealer. For years, this affordable, medium-to-full coverage concealer has made its way to the makeup bags of beauty beginners and pros and we can see why.
With over 68,000 reviews and an almost five-star rating, the Maybelline Instant Age Rewind not only covers up under-eye circles but also reduces the appearance of fine lines and wrinkles with ingredients like Goji berry and Haloxyl. Its lightweight and blendable formula also comes with a built-in sponge applicator to save you the extra step of prepping and cleaning a separate makeup sponge.
Batiste dry shampoo is a lifesaver for second-, third-, or even fourth-day hair. This dry shampoo instantly absorbs oils and refreshes hair in between washes. Out of over 20,000 reviews and a 4.5-star rating on Ulta, 95% of respondents would recommend it to others.
Not to mention it adds more volume and texture while you touch up your hair. The dry shampoo comes in a variety of scents and even tints, but we recommend going with the original. You just can’t beat a classic.
Get that sun-kissed look minus the beach with Physician’s Formula Murumuru Butter Bronzer. This powder bronzer has a matte finish that blends effortlessly, perfect for contouring.
Infused with Murumuru butter, it softens and moisturizes the skin while giving you a beautiful glow. It also has a tropical scent, which can be a major bonus if you want to get a whiff of summer all year long. The drugstore bronzer is a solid contender against high-end brands and costs less than $20.
The e.l.f. 16HR Camo concealer is a dupe for the coveted Tarte Shape Tape concealer, providing full, long-lasting coverage. For only $6, this creamy concealer can cover under-eye circles, hyperpigmentation, or even be used as a highlighter without creasing or settling into fine lines.
This longwear concealer is made with nourishing ingredients like moisturizing avocado oil and shine and oil-controlling kaolin clay. It comes in 26 shades, one of the more diverse color ranges, especially for a drugstore beauty brand, and only costs $6.
The Milani baked blush is a beautiful, highly pigmented drugstore beauty find and another affordable cult fave. Available in a range of matte and shimmery colors, it gives you just the pop of color you need for a soft and subtle flush.
On Influenster, it landed in the top five best blushes and bronzers with a 4.6-star rating out of over 15,000 reviews. Did we also mention it’s a dupe for the iconic Nars blush in Orgasm?
Finding the right primer can be a game changer when it comes to getting the perfect makeup look and the e.l.f. Poreless Putty Primer is a tough drugstore option to beat. Costing only $8, the primer creates a smooth surface with moisturizing squalane to keep your makeup in place all day long.
It has a soft, velvety texture that glides along your skin that will help you feel luxe on a budget. The e.l.f. Poreless Putty Primer is also considered a dupe for the popular Tatcha Silk Canvas Primer.
It’s no secret that including retinol and retinoids in your beauty routine can transform your skin, but retinoid typically needs a prescription from a dermatologist. Differin Adapalene Gel Acne Treatment is the first FDA-approved over-the-counter retinoid you can get at drugstores ideal for acne-prone skin.
With 1% adapalene, Differin can help with skin cell turnover and reduce inflammation. According to a study, Differin Adapalene Gel Acne Treatment helped reduce 87% of acne in only 12 weeks. We’ll be adding this to our carts during our next shopping trip.
The Nyx Soft Matte Lip Cream is a lightweight yet ultra-pigmented lip color, a bit of a holy grail drugstore product among beauty fans. The lip cream has a smooth application and dries to a soft lip color that will stay put throughout the day. It comes in a range of gorgeous nude hues, so we won’t blame you if you stock up on this $7 beauty pick.
Speaking of hype-worthy Nyx products, keep an eye out for the Shine Loud High Shine Lip Color. The long-lasting lipstick and gloss combo is currently on the rise, so don’t be surprised if it’s a tough find. But if you’re lucky, we suggest snagging it, too!