In honor of Earth Month, Oola's Everyday Sustainability is here to inspire you to become more eco-savvy! We've rounded up our favorite green products, lifestyle tips, and guides for living a sustainable life.
Sustainability goes far beyond the farm-to-fork movement. Although embracing sustainable eating is an idea, there are a few more steps we can take each day to keep the earth healthy and green.
If your makeup bag is bursting with commercial makeup, that may be the best place to start. Let's face it; commercial cosmetics contain a plethora of synthetic chemicals that could potentially be dangerous for our bodies and the planet. Yes, your favorite harmless-looking mascara may be lurking with toxins. It's time to ditch your current mascara for natural and organic beauty!
It's not your fault you got duped. Cosmetics and personal care products are underregulated under the current law, making it easier for possible toxins to fly under the radar. In the meantime, consumers should take greater precautions when choosing products. We've listed our favorite natural and organic mascaras that will not only keep you looking healthy and beautiful but also the planet.
Enjoy lashes for days with Jessica Alba's Honest Beauty Extreme Length Mascara and Primer. This cruelty-free natural multitasking mascara (previously known as Truly Lush Mascara) offers full, long, and thick lashes without harmful chemicals. Bonus fact: This natural mascara is so magical, even Meghan Markle used it on her royal wedding day.
Ilia Limitless Lash Mascara doesn't fool around when it comes to clean; in fact, it won Best Clean Mascara, by Allure's Readers' Choice Awards in 2020. This brand tested over 100 mascara wands to land on its patented dual-sided brush for the final design. One side of the wand helps curl and create volume, while the other lifts, lengthens, and separates. Ilia's awarding-winning mascara remains a top favorite in the natural mascara world.
Tarte Lights, Camera, Lashes 4-in-1 Mascara offers lashes that incredible wow-factor without the use of toxic ingredients such as parabens, sulfates, and preservatives. Tarte's all-natural mascara delivers a jaw-dropping 35% increase in curl while also lengthening and volumizing. This luxurious high-performance natural mascara will undoubtedly put any prior notions that natural doesn't work as well as conventional to bed.
Finding an affordable all-natural mascara readily available in drugstores can be challenging. Luckily, Burt's Bees is one trusted natural brand you can always count on not to be too far! Burt's Bees 100% Natural Origin Nourishing Mascara is derived from 100% natural ingredients, including jojoba oil and naturally moisturizing glycerin. This gentle and nourishing mascara is both lengthening and strengthing to give you long-lasting, gorgeous lashes for the most sensitive eyes.
On the hunt for a non-toxic mascara alternative? Organic Mascara by Endlessly Beautiful provides full, soft, voluminous lush lashes without harmful, toxic chemicals. Gentle, moisturizing, and safe, this vegan mascara applies easily without clumps, smudges, or flakes and is water-resistant and sweat-proof. Endlessly is a top favorite with lens-wearers and those who have experienced irritation with conventional mascara.
Kosas The Big Clean Volumizing and Lash Care Mascara is obsessed with giving us big, huge fluffy lashes. Kosas' oversized rainbow brush curls every lash in just one swipe while also volumizing and lengthening. And Kosas also includes unique lash care ingredients that will nourish and protect, ultimately helping your lashes grow even longer!
Kosas isn't called "The Big Clean" for nothing! This clean mascara is free from carbon black, mineral oils, acrylates, silicones, and many more harmful toxins.
Ere Perez's Natural Avocado Waterproof Mascara harnesses mamey and avocado oils' natural essences to create showstopping lashes for sensitive eyes while regenerating, strengthening, and kickstarting lash growth without the use of harmful, irritating chemicals or toxins. This natural vegan formula is smudge-free and waterproof—able to stay in place through work and play, yet easy to clean away at the end of a long day.
Wearing Dizao Organics Mascara is like taking your lashes to the spa. Dizao is made with 95% organic ingredients and absolutely nothing artificial. This natural mascara is jam-packed with unique ingredients that not only smell fantastic but are nutritious for your lashes as well, from chamomile, coffee powder, lemon peel, cocoa seed butter, grapefruit extract. Dizao provides all-natural care for your lashes while lengthening and volumizing without irritating the eyes.
Not many folks can tell you that they love the scent of their mascara. But if that mascara is 100% Pure Maracuja Oil Mascara, people rave about how it smells like chocolate! That's because, unlike conventional mascaras, 100% Pure Maracuja Oil Mascara uses natural pigments to color their product from tea and cocoa powder to achieve a dramatic look. Maracuja Oil is a cruelty-free and vegan mascara, keeping lashes healthy and full, so you can always have the most sultry eyes while only using the highest quality ingredients.
Who said an organic mascara couldn't compete with the big boys? W3ll People The Expressionist Mascara beat out some of the big names, including Dior and Urban Decay, in Elle and Allure's Best of Beauty Products. Aside from its jaw-dropping ability to produce bold, beautiful, voluptuous lashes, the Expressionist carries no harsh artificial chemicals or petroleum derivatives, making it an ideal choice for those seeking a top-marked natural mascara. The Expressionist has a unique wand with a high-tech design that has a cascading shape to reach even hardest-to-reach lashes, lengthening each one.
Saie Mascara is an EWG-verified mascara, sustainable and 100% naturally derived. Saie mascara proudly uses non-GMO shea butter from Ghana and responsibly sourced Australian beeswax, which allows the mascara to gently and beautifully smooth, coat, lengthen, and stiffen lashes. This clean, non-clumping, lengthening is a must for those looking for full, gorgeous lashes without the use of harsh additives.
Westman Atelier Eye Love You Mascara from Gucci Westman is undoubtedly on the pricey side. However, this luxurious 96% natural formula provides a high-quality blend with volumizing ingredients, pitch-black pigments, dense and creamy conditioners for the ultimate ultra-thick lashes that will give you that wow factor you're craving.
As one of the best natural mascaras, Westman Atelier Eye Love You offers an innovative plant-powered technology that volumizes, defines, and helps treat lashes, that'll have you ditching those conventional mascaras for good.