Doritos is the newest product to jump in on the “It Gets Better” campaign which supports people of the LGBT community. The “It Gets Better” campaign, started by Dan Savage, it works to prevent suicides of bullied LGBT youth by giving them hope for the future. The Doritos chips are now the colors of the rainbow in tune with the Pride flag.
These rainbow chips won’t be available in stores, but they will be delivered to people who make a 10 dollar donation to the “It Gets Better” campaign. Doritos believes in a commitment to equal rights for the LGBT community and the ability to “celebrate humanity without exception.” This viewpoint is shown through its involvement in this important campaign with its rainbow colored chips.
What do you think of the new, bold Doritos?