There are few spreads that have a fan following like Nutella. The chocolate and Hazelnut spread was launched after World War II and has maintained a crowd of loyal followers over the decades. But now, Nutella might have frayed its relationship with fans.
The company confirmed on Twitter Wednesday that they made some changes to the classic recipe.
Hi @spunky3825 our recipe underwent a fine-tuning and continues to deliver the Nutella fans know and love with high quality ingredients.— Nutella (@NutellaUSA) November 8, 2017
The new Nutella has an increased amount of sugar (up to 56.3 percent from 55.9 percent) and powdered skim milk (now 8.7 percent from 7.5 percent). The new jars also are a lighter color. And that loyal fanbase has been betrayed.
Hey @NutellaUSA, do you see us trying to change Beyoncé or Demi Lovato? No, because you don’t go and change perfection! Have a nice day 🙂 https://t.co/K9KixSX8sN— Jessie Pietrasz (@JessPietrasz) November 8, 2017
The public outrage sparked a #NutellaGate hashtag.
Nutella is changing its recipe? Nooooooooo!— Migs (@MigsMethinks) November 9, 2017
Bad,@NutellaUSA! What have you to say?
And don't give us this boiler plate
"Hi (insert name) our recipe underwent a fine-tuning and continues to deliver the Nutella fans know and love with high quality ingredients" bull!#NutellaGate
Don't let the fake news distract you from what really matters. #Nutellagate you won't get away with this act of terror— wolf (@seigneurloup) November 8, 2017
#NutellaGate Dear @NutellaUSA @NutellaGlobal Do u remember #NewCoke? Yeah, that worked real well! pic.twitter.com/r7Uxz3rRkB— Jamie Johnson (@BaBy_J_55) November 8, 2017
We don’t know what prompted this unnecessary recipe change, but we just pray that either a) this wrong is quickly righted, or b) it still tastes like the Nutella we love.