News flash! It's time to rid ourselves of the guilt we feel after every Target splurge when we run in just to grab a couple items and walk out an hour later with $200 less. Don't fret, there's actually a name for this phenomenon of not being able to just buy one thing. It's called the Target Effect.
Urban Dictionary defines the Target Effect as, "The result of going into a store, intending to buy a few things, and leaving with much more. Frequently happens while shopping at Target". Essentially, this experience has transcended into pop culture prominence with this definition. And the great thing is, you are not alone. Lots of people every day experience the Target Effect and magically end up spending more than they intended in the store. The Target Effect is real, people.
The Target Effect doesn't just happen overnight; Target combines a keen design eye with knowledge of their customer base and broad marketing appeal. Read on for just a few of their viciously effective methods.
Guys, it's time to acknowledge that we never stood a chance. Target knows the power of persuasion and has exquisitely used its in house design and marketing teams to ensure we spend as much money as possible in its stores through a variety of clever methods. It's pretty clear that the Target Effect is real and not going away any time soon. We might be powerless to stop it, but hey, are we even sure we want to? Target is pretty great after all.