7 Common Mistakes That A Lot Of Restaurants Make

When it comes to operating a restaurant, it's not as easy as it seems. There's a reason that a large percentage of restaurants fail -- they are up against a variety of potentially lethal issues. These mistakes are probably the most common ones that restaurants make.

Not Well Designed

Going out to eat is as much about the dining experience as it is about the food. It is the restaurant’s job to provide a comfortable environment for their diners. If guests feel cramped, uncomfortable, or grossed out in your restaurant, then they definitely won’t be coming back.

Bad Menus

A restaurant’s menu is one of the most important items it has. This is how the restaurant communicates with the customer, so if it’s a greasy, bent piece of paper then it will not be appealing. Also think about your menu’s design; filling it up with countless items may actually confuse the diner rather than impress them.

Bad Location

They say it all the time in real estate, and it holds true in the restaurant world as well: location, location, location! Your restaurant could serve amazing food, but if it’s in the middle of nowhere or surrounded by run-down buildings, then nobody will ever know.

Bad Marketing

A restaurant is a business, and every business needs to know how to market itself. A restaurant should be constantly be thinking up new deals, specials, or contests that will get more customers in the door. You’d probably love to try the restaurant pictured, if only you knew what it was!

No Website

It’s time to get into the 21st century! If a restaurant doesn’t have a website, then it’s going to miss out on a great deal of business. People like to find a menu online or peruse the hours and specials before coming to a restaurant. A social media presence is also a great way to interact with customers and promote special deals.

Wait Staff Doesn’t Sell Food

Some waiters try to get through the customer’s orders as quickly as possible, and skimp on time by not reading the specials or reading them so quickly that the customers can’t tell what they are. Waiters should also be ready to offer some of their favorite dishes as guidance.

Rude Waiters

It’s understandable that most waiters are not happy with their job, but a huge part of that job description should be how personable and considerate they can be. The food could be great, but if someone has a rude server, that will be all they remember of the restaurant.