The brand new Hershey's Chocolate World location in New York City is open and Willy Wonka would be proud!

The store is full of giant versions of chocolate lover favorites, like the original Hershey's Milk Chocolate Bar, the classic Hershey's Kiss, and of course, big bottles of Hershey's chocolate syrup. Other upsized candies include KitKat, Reese's Peanut Butter Cups, Jolly Rancher, and Rolo.

If you don't want to go big, feel free to go small! Hershey's Chocolate World is also home to a wall of candy dispensers where you can fill up a bucket with whichever individual candies you want to take home. The Amazing Candy Machine lets you mix and match a combination of twelve different Hershey products, from Rolo to Jolly Rancher to Kisses.

You can even make a chocolate bar your own by personalizing the wrapper with a photo. Either use the store's tablets to take a selfie on your own or with your friends, or upload a photo from your phone onto the screen and pick your design. Keeping the experience personal, the "Say It With A Kiss" feature gives guests the option to write and digitally display a message on a marquee around the store.

Big, fluffy pillows shaped like Reese's Pieces, Hershey Kisses, Jolly Ranchers, and Twizzlers are available for purchase, as well as clothing, mugs, and all kinds of other souvenirs if you're looking for something a little less edible.

And just in case you still haven't had your fill of sweets, the megastore offers Hershey's Kitchens Bakery, a chocolate bake shop within the store where you can find Cookies n' Creme brownies, fresh Reese's Peanut Butter cookies, made-to-order s'mores, hot chocolate, and marshmallow-filled brownie balls coated in candy.

The new store, which opened on December 14th at West 47th Street and 7th Avenue, is said to be three times bigger than the old location at 48th and Broadway.

Remember: the best part about bringing home an edible souvenir? If it doesn't fit in your luggage, feel free to take a few bites until it does!

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