Cancel all of your Saturday plans right now. Seriously, drop everything. The opportunity of a lifetime could be at your doorstep. Busch Light is offering a golden ticket to whoever can find their pop up shop in a national forest somewhere in the United States. That golden ticket is free Busch Light for life. Ok, I'll tone it down a bit. This might not be the opportunity of a lifetime for everyone. Some people might think unlimited Busch Light is more of a death sentence. But some people (myself included) are giddy at this promotional development.

Why Is This Happening?

Busch Light believes that their beer is best enjoyed in the great outdoors and with so many other brands and companies offering pop up promotions, Anheuser-Busch thought they would one up everyone else and have theirs in the middle of the woods. Not only are they giving out free beer for life to one lucky person, but everyone else who discovers this sacred location will receive a Busch lumberjack shirt. More importantly, they have promised to plant 100 trees for every single person who can find the pop up Busch bar because they have pledged to conserve 200,000 acres of forests across the country.

man with Busch beer

Are There Any Clues?

The Busch Beer Twitter account has been dropping some hints about where this pop up bar will be located this Saturday. One clue: "Kansas to the left of me, Illinois to the right, I'm stuck in _ with you" seems to imply that the forest will be located in Missouri. This makes a ton of sense because the world headquarters of Anheuser-Busch is located in St. Louis, Missouri. But Missouri is a big state and has a lot of forests - so it could be anywhere. Their next clue, "Reports of my death have been greatly exaggerated" starts to narrow it down a bit more. This is a famous quote from Mark Twain, a Missouri native, and the Mark Twain National Forest happens to be located in... you guessed it... Missouri. There should be more clues to come since the forest is over 2,000 square miles, but that just makes the excitement intensify.

Is It Worth It?

Listen, I was willing to find this park before it was announced where it actually was. The fact that it's in Missouri and I live in St. Louis a little over an hour away seems like a no brainer to me. It's the modern day version of Ponce de Leon searching for the Fountain of Youth.

Even if you don't win the grand prize, you still get to spend a nice Saturday exploring the wilderness, saving some forests, and adding a free shirt to your closet. Ever since they hinted at its location, it's all I can think of! The thrill of the chase consumes me like a manifest destiny of cheap and delicious beer. But also, just imagine the possibilities of having a lifetime supply of Busch Light. You would be the belle of the ball at every shantytown, college campus, or Nascar event. Whatever the outcome is, I'm excited and I'm sure everyone else with this level of excitement will be paying close attention this weekend.

Cookie Settings